Jim Jackson, Project C.U.R.E.
‘“When I was a little guy, Dad told me and my three brothers that he would never be able to give us much financially, but he could show us how to get anything we wanted,” recalled Jim Jackson. How right he was.
The Jackson boys’ first lesson in “deal making” began when his dad brought home a big, fuzzy, extremely pregnant New Zealand rabbit. When the bunnies were born, their dad taught his boys the fundamentals of bartering. First, he demonstrated the importance of marketing, filling a bright red wagon with fresh grass clippings on which he nestled three tiny white bunnies. Next, he led his boys through the neighborhood and showed them how to trade their “wares” for other things. They exchanged the first bunny for a collection of marbles complete with the steely shooters. Those marbles and the second bunny were swapped for a tricycle. The tricycle and the last bunny in their wagon landed them a bicycle. That was the beginning of an apprenticeship that would pay incredible dividends.
By the time the Jackson brothers reached junior high, they had become so well versed in the art of bartering that they were trading for automobiles—and neither one of them had a driver’s license. More than once, they telephoned home with the news: “Hey, we just got a Pontiac, but could you drive it home for us?’…”